Our Heritage - Established in 1858
Robinsons is Singapore’s leading premium online department store retailer. The iconic department store first opened its doors in 1858 with the mission to ‘curate the coveted’ for all Singaporeans and celebrated its 165th anniversary in 2023. Today, Robinsons offers customers superior products and services across national and international brands in fashion, beauty, homewares and technology.
The Robinsons story began on 25 February 1858, when John Spicer and Philip Robinson founded Spicer and Robinson, a family warehouse at Commercial Square (the present-day Raffles Place). The first Robinsons advertisement appeared in the Singapore Free Press in 1858. Even then, Robinsons projected quality, value, and prestige in its communications – brand values that have endured to today.
At the heart of Singapore lies an unparalleled shopping experience enjoyed by international travellers from everywhere & domestic customers alike. And at the heart of this shopping experience lies Robinsons – an immaculately curated selection of merchandise set in an online environment that is as accessible as it is inspiring. Much more than just online retail, the Robinsons experience is a virtual place where timeless beauty meets creative innovation and customer service. Where customers have access to the world’s most coveted designers and exclusive labels, and where the best of local couturiers share an international spotlight.
Robinsons is back and better than ever. The new Robinsons Department Store Online launched in June 2021 as a fully digital, state of the art and vertically integrated e-commerce platform. Offering a seamless online retail experience to both loyal and new customers in the comfort of their own homes, making shopping faster and more convenient.
Discover the widest Robinsons assortment ever, delivered straight to your door with the service you’ve loved since 1858.