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Mo for Movember

October 30, 2014

It’s the time of year when moustaches are abound, but Movember is more than just about fun and games. Catch Fandi Ahmad as he kicks start the month of Movember and join in this event to change the face of men’s health!

Don’t be surprised if you start noticing a few fuzzy upper lips on the streets this weekend; we’ve stumbled onto good ‘oleMovember, the one month a year where it’s socially acceptable to go razor-free for a full 30 days, by the end of which you’ll be treated to some rather, shall we say, interesting moustache shapes.

Amusing as it is, Movember isn’t all about fun and games. Far from just making a hipster fashion statement, Movember stems from more altruistic goals, transforming the usually mundane moustache into a conversation piece aimed at striking up discussion on often-neglected men’s health issues.

Inspired by a host of reasons that lead up to the poor state of men’s health including the lack of awareness of men’s health issues, reluctance to take action when feeling unwell because of the “manliness” stigma and the higher likelihood of men to engage in risky activities (among many other reasons), the Movember initiative turns the moustaches of Mo Bros into catalysts for conversation, giving men the chance to learn and talk about their health.

Their main focus lies in raising awareness and encouraging a better understanding of three health issues: prostate cancer, testicular cancer and mental health. For instance, many people may not know that prostate cancer is the third most common cancer among Singaporean men, and that testicular cancer is most frequently diagnosed in younger men aged 20 – 40 years.

With such a good cause, we at Robinsons couldn’t resist having a hand in this initiative. Which is why, in partnership with Gillette, we’ll be hosting The Big Gillette Shave-In with Fandi Ahmad right here at Robinsons The Heeren this Saturday.

Witness the football legend shaving off his moustache live in front of everyone to mark the start of the exciting month of Movember. To up the ante, there will also be large portrait backdrop of him being shaved at the same time.

Join Fandi Ahmad in this meaningful event – catch the local soccer star live, sign up to take part in Movember on their website, get to know the Movember rules and start growing that Mo! The event also offers exclusive photo opportunities and autograph signings with Fandi Ahmad on a first-come-first-serve basis, so you may want to head down early!

In addition, you get to enjoy special Movember promotions. First off, get 25% off the Gillette Styler Razor when you purchase any pack of the Gillette ProGlide Refill Blades. Also, be among the first 20 shoppers to register for Movember and purchase the Gillette Styler Razor at the Movember event to get an exclusive photo opportunity and signed autograph from Fandi Ahmad.

Of course, Movember isn’t an all-male event. Mo Sistas are invited to join in by spreading the love, sign up for your own Mo Space page and help raise awareness and funds for the cause. You are also invited to the legendary Movember Gala Partes, where we celebrate the power of the Mo.

So let’s band together and help change the face of men’s health, whether you’re a Mo Bro and Mo Sista, and we’ll see you thisSaturday, 1st November 2014 at Robinsons The Heeren from 2pm – 4pm for The Big Gillette Shave-In with Fandi Ahmad.

Happy Movember, everyone! Find out more about Movemberat their website!