{"product_id":"pure-formance-firm-hold-gel-150ml","title":"Pure Formance Firm Hold Gel - 150ml","description":"-Moisturizing hair gel that provides strong definition while enhancing shine \u0026amp; control\u003cbr\u003e-Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture \u0026amp; prevent dryness for a smoother style throughout the day\u003cbr\u003e-Strengthens structure using PVP \u0026amp; VP\/VA copolymers that deliver firm hold \u0026amp; defined shape without stiffness\u003cbr\u003e-Protects from UV exposure using UVA filters that help shield hair color \u0026amp; integrity under sun exposure\u003cbr\u003e-Soothes scalp \u0026amp; strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice \u0026amp; boswellia extracts to support hair health over time\u003cbr\u003e-Enhances shine using sunflower seed oil \u0026amp; tocopherol that nourish strands while adding subtle luster \u0026amp; softness\u003cbr\u003e-Ideal for men \u0026amp; anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture\u003cbr\u003e-Made in the USA","brand":"Aveda","offers":[{"title":"Default Title","offer_id":42070750986325,"sku":"SBP36262074304","price":43.6,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2956\/6186\/files\/285471233_bbdb6803-6b1a-4a67-b24b-28ebcdc86ce7.jpg?v=1782365453","url":"https:\/\/www.robinsons.com.sg\/products\/pure-formance-firm-hold-gel-150ml","provider":"Robinsons Singapore","version":"1.0","type":"link"}