shu uemura's iconic lasting soft gel pencil has been upgraded with brand new innovation, making it easier to apply. It is available in 4 new blacks: intense black, purple black, navy black, green black and 1 shade of brown. the 4 new blacks are timeless shades that are classical yet edgy - allowing women to express their natural, mysterious, cool or confident look freely.
the new lasting soft gel pencil glides smoothly onto the skin - allowing easy application. it also features a thinner 1.5mm tip to create perfectly precise lines

shu uemura, founded and named after legendary Japanese make-up artist and beauty pioneer, breaks all boundaries in beauty creation. inspired by an aesthetic and professional spirit of the artisan, the shu uemura brand was developed on the founder's holistic philosophy that beautiful make-up starts with beautiful skin. 


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