{"product_id":"ultimate-k-maintaining-shampoo-250ml","title":"Ultimate K Maintaining Shampoo 250ml","description":"\u003cul\u003e\n\u003cli\u003eA sulfate-free, nourishing shampoo designed to gently cleanse while providing hydration and care for dry, frizzy and unruly hair. Its formula with Plant Based Keratin and Babassu Oil helps improve manageability, tame frizz and leave hair feeling softer, smoother and more nourished. It is also ideal for maintaining the results of smoothing and keratin treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for dry, dehydrated, frizzy, unruly, weak or stressed hair. Particularly beneficial for hair exposed to colouring, chemical services, frequent heat styling or environmental stress. Also ideal for maintaining the results of keratin and smoothing treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eACTIVE INGREDIENTS\u003c\/li\u003e\n\u003cli\u003e• Vegan Keratin: Strengthens and repairs hair fibers, improving elasticity and resilience. Plant-based keratin works by replenishing the proteins lost from the hair shaft through heat, chemical treatments and environmental stress, making it one of the most targeted ingredients for frizzy hair and breakage. Gentle on the scalp and suitable for all hair types.\u003c\/li\u003e\n\u003cli\u003e• Babassu Oil: A lightweight, antioxidant-rich oil that provides deep hydration and nourishment, enhancing hair softness and shine. Unlike heavier oils, babassu absorbs readily into the hair strands without leaving residue and delivers nutrients directly to the areas that need it most. Especially effective for dry, coarse or chemically treated hair in humid conditions.\u003c\/li\u003e\n\u003cli\u003e• Rice Proteins: Offers structural support, reducing breakage and promoting healthier hair. Rice proteins help reinforce the hair shaft from the inside, making each strand more resistant to the mechanical stress of daily styling. Over time, the rest of the hair benefits as new growth comes in stronger and more resilient.\u003c\/li\u003e\n\u003cli\u003e• Coconut Oil: Reduces frizz, nourishes dry hair and reduces breakage. One of the most well-established oils in haircare for its ability to penetrate the hair shaft and lock in moisture, coconut oil helps smooth the cuticle and protect locks from humidity-driven frizz and curls that lose definition throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSAGE\u003c\/li\u003e\n\u003cli\u003eApply to wet hair and massage gently into the scalp and hair. Emulsify and rinse thoroughly. Repeat if necessary. Follow with Ultimate K Maintenance Mask for enhanced nourishment and smoothing care.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Top Care","offers":[{"title":"Default Title","offer_id":46240675332181,"sku":"110178","price":23.8,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2956\/6186\/files\/1181493e31cf45dc13b4bcc4bd353bb9.png?v=1790574460","url":"https:\/\/www.robinsons.com.sg\/products\/ultimate-k-maintaining-shampoo-250ml","provider":"Robinsons Singapore","version":"1.0","type":"link"}