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The Heart of Singapore Online Shopping

Robinsons is your leading premium online department store in Singapore, offering fashion, beauty, homewares, and technology delivered straight to your door. With over 1,900 brands now available at your fingertips, online shopping has never felt this refined.

Founded in 1858 at the heart of Commercial Square (now Raffles Place), Robinsons has spent more than 165 years curating the finest products. Today, that same curatorial excellence lives fully online, making premium online shopping more accessible, inspiring, and seamless than ever before.

We bring together the world's most coveted brands in one beautifully curated digital destination. For loyal customers who have shopped with us for decades, and for new visitors finding us for the first time, the promise remains the same: quality, prestige, and a shopping experience unlike any other.

Leading Destination for Online Shopping in Singapore

Robinsons offers a transparent, straightforward online shopping experience with no hidden fees. Browse fashion, beauty, homewares, and technology; all available as online purchases with fast delivery. 

Looking for a premium product at a competitive price? Our sale and promotions range features genuine reductions on authentic stock from the brands you trust. Our Singapore shopping online catalogue is updated regularly with new arrivals and exclusive offers.

Complete your experience by exploring across categories. Pair a new fashion find with a beauty edit, or complete a home refresh with coordinated homewares and technology. Browse the full catalogue above and filter by category, brand, and price.

What is Robinsons?

Robinsons is Singapore's most iconic department store, founded on 25 February 1858 at Commercial Square (now Raffles Place). After 165 years, Robinsons relaunched in June 2021 as a fully digital, vertically integrated e-commerce platform, making it the premier destination for online shopping in Singapore today.

What can you buy at Robinsons online?

Robinsons offers four core shopping categories:

  • Fashion: Local couturiers and international luxury labels
  • Beauty: Premium skincare, cosmetics, and fragrance
  • Homewares: Design-led furniture, décor, and living essentials
  • Technology: Lifestyle-focused tech and innovation

With over 1,900 brands available, Robinsons offers the widest curated assortment of any department store in Singapore, all accessible from a single, seamless platform.

Frequently Asked Questions

  • Several things set Robinsons apart from other Singapore department stores. First, its heritage: no other Singapore retailer can trace its history back to 1858, giving Robinsons an unmatched depth of brand authority and customer trust. Second, its scale: with over 1,900 brands across four major categories, the Robinsons online assortment is broader than any comparable platform. Third, its curation: every product and brand on the platform is selected to meet Robinsons' exacting standards, ensuring a consistently premium experience. And fourth, its digital infrastructure: as a fully integrated, vertically managed e-commerce platform, Robinsons delivers a faster, more reliable, and more personalised shopping journey than traditional mixed-model retailers.
  • Robinsons first opened on 25 February 1858, making it one of the oldest and most enduring retail institutions in Asia. Founded by John Spicer and Philip Robinson as a family warehouse at Commercial Square, the brand grew steadily to become the definitive department store experience for generations of local and international shoppers. In 2023, Robinsons celebrated its 165th anniversary, a milestone that speaks to the extraordinary loyalty of its customers and the enduring relevance of its brand values: quality, prestige, and curation.
  • Shopping at Robinsons online is simple and intuitive. Browse by category (fashion, beauty, homewares, or technology) or search directly for a specific brand or product. Once you've found what you're looking for, add items to your cart and proceed to checkout for fast, reliable delivery across Singapore. The platform is fully optimised for both desktop and mobile devices, so you can enjoy a premium online shopping experience wherever you are, whenever it suits you.
  • No. While Robinsons is rooted in Singapore's retail history, its online platform is accessible to shoppers across the region and internationally. Anyone seeking premium Singapore shopping online, whether as a local resident or an international visitor, can browse and purchase from the full Robinsons catalogue.
  • Robinsons offers one of the most extensive fashion selections available through online shopping in Singapore, bringing together over 1,900 brands that span the full spectrum of style and occasion. From internationally recognised luxury labels to celebrated local designers, the Robinsons fashion edit is curated to the highest standard, ensuring that every item available on the platform reflects the quality and prestige the brand has stood for since 1858. Whether you're shopping for everyday essentials, workwear, occasionwear, or investment pieces, Robinsons makes it easy to discover and shop the brands you love, and find new ones you didn't know you needed, all in one premium Singapore online shopping destination.
  • Yes. As one of Singapore's leading online department stores, Robinsons is committed to providing a safe, secure, and trustworthy shopping environment for every customer. Robinsons has spent 165+ years earning the trust of our customers, and that same commitment to reliability and integrity carries fully into our digital platform. When you shop at Robinsons, you're shopping with a brand that has been a cornerstone of Singapore online shopping and retail life since 1858, a level of trust and accountability that newer platforms simply cannot match.
  • Yes. Robinsons delivers across Singapore, offering reliable and efficient home delivery as part of its commitment to making online shopping in Singapore as convenient as possible. Orders are fulfilled and dispatched with the same care and attention to detail that has defined the Robinsons brand since 1858, ensuring your purchases arrive promptly, securely, and in perfect condition.