From the start, Vitamix® was rooted in whole-food nutrition. Although much has changed since 1921, our focus on better living through health and wellness holds strong. The Barnards’ passion for whole-food nutrition was born after discovering a natural solution for a family member’s chronic illness. They became vegetarians and cut sugar and caffeine from their diets. After seeing the benefits from this lifestyle change, they were believers in the power of whole foods. By the late 1930s, the Barnards had made promoting healthy eating their life’s work. Their mail-order health food and vitamin business grew into the Natural Foods Institute. And when Papa recognized that a powerful blender could make healthy foods taste great, the Vita-Mix was created – and also sold in the family store. In 1937, Papa Barnard published a book citing natural foods as a cure for many common diseases. In the ’40s and beyond, Ruth Barnard worked tirelessly to develop recipes rich in core vitamins. During the diet crazes of the ’80s and ’90s, Vitamix worked to educate the public about the difference between calories and nutrition. Today, the Vitamix Foundation pursues the elimination of diet-driven illness through the consumption of plant-based whole foods. Unsurprisingly, the single greatest way Vitamix has committed to whole-food health is through the continuous innovation of next-generation blending machines. Through industry-leading design and engineering, whole-food nutrition is made easy, efficient, and delicious for people at home, in professional kitchens, and beyond.