
🇸🇬 Celebrate Singapore’s 60th National Day with Our Favourite Local Brands
Singapore turns 60 this August 9th, and it’s the perfect time to celebrate everything we love about our vibrant island home—including the amazing homegrown brands that make everyday living uniquely Singaporean.
At Robinsons, we’re proud to support local businesses that combine quality, innovation, and a deep appreciation for our culture. Whether you’re shopping for wellness, comfort, or a touch of heritage, these local gems have got you covered.
Here are 5 of our top Singaporean brands to explore this National Day—plus a few rising stars to keep on your radar.
🎉 Shop Local, Support Singapore!
🧡 Top 5 Singapore Brands to Shop This National Day
1. HoneyWorld
Trusted by generations of Singaporeans, HoneyWorld offers premium honey and bee products sourced from around the world. From raw manuka honey to royal jelly, it’s the go-to for natural health and wellness.
2. Nature Basics
A leading name in local wellness, Nature Basics crafts high-quality supplements and herbal remedies to support busy urban lifestyles. Think immunity boosters, energy-boosting formulas, and traditional herbs—all made with Singapore’s health-conscious consumers in mind.
3. J. Rapee
Elevate your home interiors with J. Rapee’s stylish range of cushions, throws, and decorative accents. With a timeless design aesthetic, this brand helps you create a cosy, modern home, just the way Singaporeans like it.
4. KKPL
KKPL (Kay-Kay Private Limited) is all about practical innovation. From home solutions to travel accessories, this local brand delivers quality and convenience with a distinctive Singaporean edge.
5. Miuvo
Combining wellness with design, Miuvo is Singapore’s answer to affordable luxury in massage chairs and personal care. Pamper yourself after a long day with products designed for compact city homes.
🌟 Emerging Local Brands to Watch
Drylah!
A fun and functional brand built for Singapore’s humidity. Drylah! creates reusable dehumidifiers that are eco-friendly, effective, and proudly made for our tropical climate.
Nature’s Farm
A homegrown pioneer in health supplements, Nature’s Farm offers premium vitamins, herbal blends, and functional foods tailored to Asian lifestyles.
Haldy
Rooted in tradition, Haldy transforms turmeric into innovative wellness drinks packed with anti-inflammatory benefits. It’s heritage meets modern health, in a bottle.
🛍 Celebrate Singapore's 60th with Homegrown Goodness
Whether you're throwing a National Day gathering, refreshing your wellness routine, or sprucing up your home, shopping local is one of the best ways to honour our nation’s journey.
Explore these incredible Singapore brands and more, only on Robinsons.