Design with home in mind" is the fundamental concept of iThinking’s brand management. Convert ordinary objects into commodities that are both soothing and stress-relieving, full of life, sentiments, sensibility and comforting qualities upon the warmth of a household atmosphere that can be created at will through assorted colors. The design scope of "iThinking" covers all possible improvements and realization of self-value from the individual-home daily, office affairs, society-the environment. The nature creatures as the prototype combined with practical functions to create emotion related daily necessities. Consumers can feel the beautiful, new & amusing life through the natural atmosphere created by these products directly.