Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire lifestyle that includes belts, bags, footwear, eyewear, Limited Edition watches, luxury skincare and fragrances (including one for women), as well as the younger, edgier John Varvatos « USA Collection and Converse by John Varvatos, clothes for guys and girls. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US, as well as in better specialty stores throughout the world. JV Fragrance & Skincare (formerly Zirh International Corp.) is a wholly owned subsidiary of Shiseido Americas Corporation. The JOHN VARVATOS brand launched in 2004, and is sold in 34 countries worldwide.