Levi's

Levi's. Founded in 1873 when Levi Strauss co-invented the first blue jean, Levi's® is the global leader in denim. One of the most widely recognised and often imitated brands in the history of apparel, Levi's® was born when Jacob Davis, a tailor from Reno, Nevada, and Strauss teamed together to create and patent workwear pivoted for strength