In 2008 from his award-winning barber shop in Sydney, Patrick Kidd set out to disrupt men’s haircare. Creating a range of multi-functional products where every detail was carefully considered; from the superior performance, highest quality ingredients, custom colognes, and beautiful and functional packaging. With a relentless drive for perfection, Patrick developed best in class formulations that have become luxury essentials.
Today, Patricks is an industry leader creating cosmeceutical products for minimalist hair and skin regimen’s. All products are consciously developed with a focus on combining performance, luxury and sustainability.