Make up that works for you. PRI (meaning excellent or first) and VIA (meaning by) was proudly created in 2006 offering innovative skincare and cosmetic products. Proudly formulated in South Korea, PRIVIA infuses cosmetics with skincare ingredients. From their best selling BB collagen cream to their line of 3-step facial masks, PRIVIA provides thorough professional beauty products to consumers at a fraction of the conventional market price. All of PRIVIA’s products undergo rigorous testing and research to create the ideal formula to complement a busy lifestyle. Dermatologically tested ingredients make it suitable for sensitive, dry, and combination skin. From fermented yeast cleansing foam to microglitter baked blush, PRIVIA uses the latest technology for a complete look. Best used with PRIVIA skincare line for a flawless application. Allura Asia Ltd is the exclusive distributor of PRIVIA products in Singapore and Malaysia.