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SHOBIDO Corporation was founded in Bakuromachi, Higashi-ku, Osaka in October 1948. For over 70 years, SHOBIDO has been close to "beauty" and helped to make everyone beautiful.

The target of products handled by SHOBIDO is mainly women. For this reason, SHOBIDO actively appoint women as merchandisers (MD) who are in charge of product planning and manufacturing, and all women are in charge of design. Product development staff look at market trends from the same perspective as consumers, and by adding professional creativity to them, we create innovative products every day.

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